Blueprint+ -presented during the SDN Conference in Madeira, October 2009- well expresses the actual thinking over the use of blueprint in service design.
The traditional blueprints –as they are used in disciplines like architecture, product design and engineering- are instruments for building, standardizing, communicating, planning and sharing the project. While, if we think at how the blueprints are used in service design, we can notice that they give just partial representation of how a service works: they provide a detailed visualization of the actions and processes, without looking at the motivational and emotional sides.