Economic and technological developments have brought great influence on the socio-cultural and Malaysian
society. However, these changes affect the community through the increased of social problems, including
truancy in schools. Truancy has been a common problem faced by most rural or urban schools in Malaysia.
According to the Ministry of Education, Malaysia 2012 reports, out of 111,484 discipline problem cases 19,545
cases involved truancy. In 2011, from the 108,650 discipline problem cases, 18,550 involved truanting behavior.From the report the highest number of discipline problem in schools is truancy compare to other discipline
problems. Major research outcomes concerning on the problem of school discipline such as truancy shows why
it is important for schools and communities working together to prevent and reduce truancy.
Since long, media technology has played a significant role in facilitating the delivery of persuasive messages.
Gullatt and Lemoine (1997) proposed utilizing computer technology to provide early intervention besides inschool
programs, strict laws and regulations and community solutions. According to Wesley (2004) integrating
computer for at-risk students create a psychologically safe learning environment, building self-esteem and
changes reluctant learners to motivate learners.
However, limited studies have been conducted to investigate the use of persuasive technology and
multimedia used in dealing with social problems. Therefore, this paper aims to explore the persuasive
possibilities available in dealing with an attitude change and conclusions on how to deal with truancy problem in
Malaysia.