The privacy of the house is replaced by the exuberance of seduction, and the family smile by the flirtatious laughter. thus the attitude of the ad's character could be interpreted differently. Instead of the complicity of the female attitude in French we have the feigned playfulness of the character in Arabic. In fact,in one version the woman turns her eyes towards the family and in the other version she turns her eyes away of the young men in the background. And yet it is the same character, the same smile and the same look; only the angle of shooting has been changed completely altering thus the global meaning of the message.