In a technologically-based industry, using new technology creatively is a key way to
counter adverse environmental forces. United's e-ticket service has simplified check in
procedures. Changes in computer hardware have enabled United to provide large screen
electronic display systems as well as gate readers and baggage scanners to
improve the tracking of luggage. United recently received the highest ranking among
airlines for its effective use of the Internet. Behind the scenes there are flight
information systems and other software systems designed to provide up-to-date
information for customers.