Ecotourism is a form of tourism that involves visiting natural areas—in the remote wilderness or rural environments. According to the definition and principles of ecotourism established by The International Ecotourism Society (TIES) in 1990, ecotourism is "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." (TIES, 1990). Martha Honey, expands on the TIES definition by describing the seven characteristics of ecotourism, which are: