According to Bitner (1992), multiple social factors (i.e. interaction) influence guests’ perceptions of atmosphere. Bitner (1992) distinguishes between self-service (customers only), interpersonal service (both customers and employees), and remote service (employees only). The present study is limited to the interaction between customers and service providers. This type of interaction is defined as a period during a visit in which a customer interacts with the service provider. It is important to note that term a “period” in this definition can vary along a continuum from time spent on short discrete transactions (e.g. buying a ticket at the entrance of the park) to time spent on a more relationship-building approach (e.g. talking with the service providers during the visit). The following paragraphs describe the interaction between customers and service providers and its relationship to customers’ feelings of joy.