1. Red Bull is a leader in the ever-growing niche market of energy drinks.
2. The brand has a strong footbold in major markets such as Germany and UK and more recently, (since 2002), the vast US market.
3. Red Bull has a distribution agreement with Cadbury Schweppes; this is positive for further international expansion of the brand.
4. Its network of international subsidiaries is well-developed and will aid the company to effectively move products throughout the globe.
5. Market leadership-Within the energy drinks market Red Bullis the industry leader throughout the world.
6. Marketing Efforts- alot of promotions and well targeted campaigns and sponsorship e.g.formula 1 helps to expand Redbull brand and increase consumer brand awareness.
7. Strong,fresh &fashionablebrand identity.