UNIQLO’s American online store opened six years after opening its first location in the United States (Dishman, 2012). UNIQLO has a very unique and functional website. Unfortunately, UNIQLO has only open a few more than four stores in the United States since the launch of the e-commerce website. According to Alexa.com, UNIQLO’s website is ranked at 1,817th most popular website in the world. In Japan, the website is the 168thmost popular website. A strategy for UNIQLO is to focus on their online business and promote the site to their target demographic. The company should also focus on their social media outlets. As mentioned before, UNIQLO only had 268 photos on their Instagram account with only 17,218 followers. They have an average of half a million likes on their Facebook pages in multiple countries. UNIQLO has around 10,552 followers on Pinterest and also used the social media platform to create a campaign for the company (Indvik, 2012). The company could focus on social media to create unique campaigns in a variety of countries. UNIQLO should avidly use their social media pages in all countries to increase engagement between the customers. This would allow UNIQLO to build a credible brand image in all countries.