Perceived Quality Service
Model is a helpful tool to understand factors
that affect customer perceived quality in a
company’s service. The expected quality is
directly influenced by the methods of marketing
total tourism experience within an enterprise,
the image created for a tourism product, the
influence of the “word-of-mouth” advertisement
and the customer requirements and needs. Key
questions for establishing an image are: what
kind of services have been provided? How these
services were delivered to guests? If the
experienced quality is equal to the expected
one, then total perceived quality has been
managed holistically in the most successful
way