Expanding its healthier menu, without neglecting its golden arches.
McDonald’s started to introduce local healthy traditional foods in each country as a part of its menu.
In Australia it reduced its ads towards kids by 50%.
French operation raised a printed ad saying that kids should not eat at the restaurant more than once a week, McDonald’s answered by saying that the majority of nutritionist believe that Mac can fit into a healthy diet and hired 2 French nutritionists.