The remainder of the paper is structured as follows. First, we begin the measurement of QoG within the EU with a national-level assessment, using existing data at the national level. Next, we describe the regional level survey undertaken in 172 EU regions from the largest 18 EU Member States. Subsequently, we combine national and regional QoG data into the full index (e.g. the EQI) for the entire EU. Next, we test the hypotheses discussed above with the EQI. We conclude with
several suggestions of important empirical puzzles that could be addressed in the future using this new data.