suppose that at the conclusion of step 2 in the DECIDE process (that is, enumerating decision factors), EI Nacho executive identified two alternatives: (1) reduce the price on frozen dinners, or (2) maintain the price. They also recognized two uncertainties: (1) Competitors could maintain the lower price, or(2) competitors could reduce the price future. Suppose further that at the conclusion of step 3 in the DECIDE process (considering relevant information), EI Nacho executives examine the changes in market shared and sale volume that would be thought about by the pricing actions. They also calculated the contribution per unit of frozen dinners for each alternative for each competitor response. They performed a contribution analysis because