People prefer doing business with people whom they know personally. It is in the Malaysian’s nature to be friends with someone before doing business. They feel comfortable and trust the other party better if they know each other personally. In order to establish this kind of relationship both parties could go enjoy a good meal together for instance. The way to a Malaysian’s heart is probably through his stomach as most appreciate good food! Another good way is probably to enjoy a sport together like playing golf or a game of tennis or squash.