Meyer’s goal is to help teach global business leaders how to bridge cultural gaps, as well as how to teach others on their team to be more successful as well. As she writes, “The way we are conditioned to see the world in our own culture seems to completely obvious and commonplace that it is difficult to imagine that another culture might do things differently. It is only when you start to identify what is typical in your culture, but different from others, that you begin to open a dialogue or sharing, learning, and ultimately understanding.”