SWOT analysis and sustainable busin

SWOT analysis and sustainable business planning
An IKEA case study

Introduction
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest furniture retailer, recognised for its Scandinavian style. The majority of IKEA's furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA's website. There are 18 stores in the UK to date, the first of which opened in Warrington in 1987. In July 2009 IKEA opened a store in Dublin too - its first in Ireland.

IKEA stores include restaurants and cafés serving typical Swedish food. They also have small food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. In August 2008 the IKEA group had 253 stores in 24 countries, with a further 32 stores owned and run by franchisees. It welcomed a total of 565 million visitors to the stores during the year and a further 450 million visits were made to the IKEA website. IKEA sales reached 21.2 billion Euros in 2008 showing an increase of 7%. The biggest sales countries are Germany, USA, France, UK and Sweden. In 2008 IKEA opened 21 new stores in 11 countries and expects to open around 20 more in 2009 as part of its strategy for growth.
Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA. This low price strategy is coupled with a wide range of well designed, functional products. IKEA's products cater for every lifestyle and life stage of its customers, who come from all age groups and types of households. This is vital in times when the retail sector is depressed, as it increases IKEA's potential market.











Since it was founded IKEA has always had concern for people and the environment. The IKEA vision 'to create a better everyday life for the many people' puts this concern at the heart of the business. IKEA has responded to the public's rising concern for sustainability in its choice of product range, suppliers, stores and communication. It has also spotted business potential in providing sustainable solutions. IKEA's concern for people and the

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SWOT analysis and planning sustainable business case study. IKEA recommends IKEA Home Decor Stores are renowned internationally , it has grown rapidly since it was founded on. 1943 Today, it is the world's largest furniture retailer. Scandinavia is also a big part of IKEA furniture is flat pack ready to be collected from consumers to help reduce costs and packaging IKEA. Carry a range of products including furniture and accessories 9500 range is available in all IKEA stores, and customers can order online through the website. IKEA has 18 stores in the UK to date. First opened in Warrington 1987 กรกฎาคม 2552 IKEA stores in Dublin, too - for the first time in Ireland, including the IKEA store, restaurant and cafe that serves typical Swedish addition, they also have a small restaurant food Sweden. Everything from meatballs famous to the shops around the world in 2551 August the IKEA has 253 sites in 24 countries with an additional 32 stores are owned and operated by franchisees , it welcomes 565 million visitors to the stores during the year and hit 450. millions more made ​​of IKEA IKEA sales to 21.2 billion euros in 2008, showing an increase of 7% for the United States is the largest in Germany, France, United Kingdom. And Sweden in 2008 IKEA opened a new store 21 11 countries and expects to open approximately 20 and over in 2009 as part of its growth strategy, the lowest price is one of the cornerstones of the concept of IKEA and help make customers. from IKEA low price strategy is coupled with a well designed product. Work IKEA products to cater for all life stages and lifestyles of its customers. From all age groups and types of households is particularly important at a time when the retail sector is depressed. As it increases the potential market. IKEA IKEA formation because it has always been a concern for people and the environment vision of IKEA 'to create a better life for many people, "the heart of this concern IKEA. Has responded to the growing concern for the sustainability of the people in the choice of suppliers, stores and communication, it will also have spotted the potential to provide sustainable solutions for people and concern of IKEA.

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Analysis of the strengths, weaknesses, opportunities and planning sustainable business
case study IKEA INTRODUCTION IKEA retail home furnishing known internationally, it has grown rapidly since its inception in 1943. Today it is a furniture retailer. the largest in the world to be recognized for the Scandinavian style of most of the furniture IKEA flat pack is ready to be assembled by the consumer , this will reduce the cost and packaging IKEA. Perform a range of 9,500 products, including furniture and accessories, this range is available in all IKEA stores, and customers can order a lot of time online through our website, IKEA has 18 stores in the UK to date, with the first one. opened in Warrington in 1987. In July 2009 IKEA opened a store in Dublin - Ireland's first. IKEA. Locations including restaurants and cafes © S serving Swedish general also has shops, restaurants, small grocery sales in Sweden, everything from meatballs famous jam stores located throughout the world in August. 2008 items IKEA has 253 stores in 24 countries, with a further 32 stores are owned and operated by franchisees It welcomed as 565 million visits to the stores during the year and another 450 million visits were made ​​to the site. The IKEA IKEA to sell 21200000000 euro in 2008, demonstrating the increase. 7% sales growth, the largest in Germany, USA, France, the United Kingdom and Sweden in 2008 IKEA opened 21 new stores in 11 countries and is expected to open about 20 more in 2009 as part of a strategy for. growth. The low price is one of the pillars of the IKEA concept and help customers who want to buy from. IKEA strategy of this low price is coupled with a variety of well-designed, functional products IKEA products to meet every lifestyle and life stage of customers from all age groups and types of operators are important in. a time when the retail sector has enjoyed while it increases the potential market. IKEA. Since its inception, IKEA is a concern for people and the environment of the IKEA vision. 'To create a better everyday life for many people,' cause this concern at the heart of IKEA. Has responded to the growing concerns of citizens for sustainability in the selection of suppliers, stores and communication , it has also seen a business that has the potential to provide sustainable solutions to concerns IKEA for people and.

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SWOT analysis and planning to build a sustainable business case studies INTRODUCTION IKEA Home Furnishings is internationally known retailers. It has grown rapidly since its inception in 1943. Today it is the largest furniture retailer in the world. Accepted for any form of Scandinavia, most of Ikea flat pack furniture, ready to assemble. Consumers



will help reduce costs and packaging IKEA has a range of 9500 products including home furniture and accessories. This range is available in stores. Customers can purchase IKEA furniture range online through their website, there are 18 branches in the UK, the first of which opened in Warrington in 1987. In July 2009 IKEA opened a store in Dublin - the first time in Ireland. shops, restaurants and cafes. Ã © IKEA of Sweden, serving typical food. They also have a small grocery shops selling everything from Swedish meatballs celebrated with jam. Located around the world In August 2008, the IKEA has 253 stores in 24 countries, with a further 32 stores are owned and operated by franchisees

it welcomed a total of 565 million visitors to the stores during the year and another 450 million baht visitors. the site IKEA sale IKEA to 14.7 billion euros in 2008, showing an increase of 7 percent, the largest sales in the German, American, French, British and Swedish company IKEA opened 21 new stores in 11 countries and is expected to open. about 20 more than in 2009, as part of its strategy for growth.
Price low as cornerstones of the IKEA, and allow customers to buy from IKEA's low price strategy is coupled with a wide range of products that are well designed. IKEA products that cater to every lifestyle. And the lives of our clients come from all age groups and types of households. This is important at a time when it's depressed retail market potential of Ikea. Since founded IKEA is always a concern for the public. And environment











of the IKEA vision is to create a better life for many people. The problem is at the heart of the business's response to public concern IKEA has increased in the range of sustainable products, suppliers, stores and communication. It has the potential to provide sustainable solutions for people and concern of Ikea.