Although a preliminary investigation, this study
contributes to the extant literature on trust in
buyer–supplier relations in several ways. It investigates
three new variables particularly pertinent to
developing country contexts as antecedents of
suppliers’ trust towards their buyers. While testing
the effect of these variables on trust, it also extends
the results to incorporate an existing theoretical
model that has been applied to industrialised
countries in order to observe the changes in
explanatory power. As such, this study is an
important addition to the comparative literature
on the world automotive industry.