Increasingly companies such as Nike are using the internet to provide information that defines themselves and to profess a social conscience. A survey by UK consultancy SustainAbility of 150 company websites worldwide found that over half communicated something about their environmental performance.sb Nike has a whole section of its website devoted to responsibility, with sub-sections on labour, global community, environment and diversity." In April 2000, Nike CEO Phil Knight announced the company would be publishing the results of monitoring of its contract factories by PricewaterhouseCoopers (PwC) on its website. However, while Nike now has the results of 53 North American factories under the title of 'Transparency 101 ', only three factories in other countries are featured.