• A third generation new products process that permits overlapping phases or parallel processing results in more getting accomplished in a shorter span of time; streamlined evaluation tasks means that less time is wasted in evaluation.
• A portfolio management approach minimizes the chance that the firm's human and financial resources are spread too thinly over too many projects; better project selection focuses the firm's scarce resources and uses them more efficiently.
• A focus on quality at every phase complements the PIC; by following the adage " do it right the first time , " the firm will avoid unnecessary recycling.
• An empowered cross-functional team, including individuals from marketing, R&D, manufacturing, and other functional areas, that works on the project from the earliest phases, supports parallel processing and eliminates " over the wall " product development ( for example, marketing or production do not even begin their participation until the product is out of technical product development).