Cosmeceutical Products on Social Media
Cosmeceutical products are products
which have continuous growing rate.
However, it is considered to be in the Grey
Market because it still has not been
approved by FDA. It is only in some
countries, for example: Japan that it is
already accepted as Quasi Drugs. As
resulted from the advancement of
biotechnology, Cosmeceutical products are
effective within the short period of time;
therefore, many products of this kind have
been launched to the market. The
components of cosmeceutical products
originated from different sources, e.g. plants,
animals or humans; some of them are safe,
but some are not. Nevertheless,
cosmeceutical products still receive a good
response from the market. Particularly from
online sources, surveys and literature
reviews affirmed that Social media takes part
in the development of innovation, which
derived from participation of people. It plays
an important role as a virtual meeting room
for consumers around the globe. They are
able to exchange information as consumers
are actually allowed to convert any piece of
word as they wish. Therefore, social media is
regarded as a tool which stimulates Market
pull for cosmeceutical products with the
efforts of Push Up Demand, Change
Consumer as Channel and Create Value.
Keywords- Cosmeceutical product, Social
media, Push up demand
Cosmeceutical Products on Social Media
Cosmeceutical products are products
which have continuous growing rate.
However, it is considered to be in the Grey
Market because it still has not been
approved by FDA. It is only in some
countries, for example: Japan that it is
already accepted as Quasi Drugs. As
resulted from the advancement of
biotechnology, Cosmeceutical products are
effective within the short period of time;
therefore, many products of this kind have
been launched to the market. The
components of cosmeceutical products
originated from different sources, e.g. plants,
animals or humans; some of them are safe,
but some are not. Nevertheless,
cosmeceutical products still receive a good
response from the market. Particularly from
online sources, surveys and literature
reviews affirmed that Social media takes part
in the development of innovation, which
derived from participation of people. It plays
an important role as a virtual meeting room
for consumers around the globe. They are
able to exchange information as consumers
are actually allowed to convert any piece of
word as they wish. Therefore, social media is
regarded as a tool which stimulates Market
pull for cosmeceutical products with the
efforts of Push Up Demand, Change
Consumer as Channel and Create Value.
Keywords- Cosmeceutical product, Social
media, Push up demand
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