Second, the consumers of not-for-profit services and products are frequently dispersed and not readily identified. This is compounded by the third factor, namely that not-for-profit organizations usually do not have the resource capabilities to conduct or accurately interpret data from strategic planning analysis. Finally, from a human reaource point of view, not only are many members of such organizations part-time or volunteer, they also may have a stronger commitment to profession pr clientele than to the organization itself.