The research data was collected through the questionnaire. The questionnaire began with an
introductory statement that asked respondents to administer their own responses, assured them of
confidentiality, and so forth. This was followed by a request for demographic information and the
measures.
Overall consideration, automotive industry was selected as the relational exchange context for this
research. Data were collected through random questionnaires consumers. The sampling frames consist of
randomly selected 258 consumers. The study was based on the development and administration of a self administer survey and conducted in Turkey