Tata is arguably the most important of the new global challenger firms charging out of big emerging markets such as China, Brazil, India, and Russia. The emerging giants tap abundant low-cost labor, tech talent, and mineral resources to increasingly target the world’s biggest growth markets. Brimming with cash and confidence, they export innovative business models honed in some of the world’s most challenging markets. Governments and state-owned enterprises influence the procurement activities of corporations. Tata capitalizes on its family conglomerate networks to enhance its position as government supplier in numerous business sectors.