How can marketers leverage the natural way consumers sh to ensure their product effectively influences the customer's buying deci Sometimes it can consist of a colour green organic, light blue healthier alternative, etc) or the hierarchy of communication where the sub-brand plays a critical role. Since people shop with their eyes, the ability to leverage large images that either reinforce the end benefit or help understand the final usage help fill the information gaps in order for consumers to make a purchase. Large graphics connect with consumers and are an effective way to drive suggestion or reminder type impulse purchases. Shape is another great way to drive impulse purchase and makes the purchase decision making easier. Unique packaging contributes to visibility, but it also helps the shopper's decision process by allowing the distinctive shape break out in the category. Imagine for a minute you are competing in the cereal aisle consisting of a hundred feet of packaging, all the same size and dimensions. Imagine how difficult it is to shop this category without feeling confused or frustrated. Now consider the same category where you have launched a cereal brand in a tube or stand-up pouch and how this change alone helps the shopping process by breaking up the sea of sameness and bringing attention to something new in the category.