Over time, argued McLuhan, each phase had been superseded by
another mode and this had spatial ramifications. Oral communication,
by definition, restricted social interaction to relatively short distances, for
example, within villages. The advent of writing and painting made the
transport of ideas and cultural markers across space a lot easier leading
to an increase in the ‘extensibility’ of human relations.
Over time, argued McLuhan, each phase had been superseded byanother mode and this had spatial ramifications. Oral communication,by definition, restricted social interaction to relatively short distances, forexample, within villages. The advent of writing and painting made thetransport of ideas and cultural markers across space a lot easier leadingto an increase in the ‘extensibility’ of human relations.
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