Business process in the company change fax system in to cloud server for reduce the hidden cost that including ink, paper, destroy paper for prevention leakage of information. In a competition, preemption prevent customer switch to use the service of the another company so our company induce the customer by using cost-tangible by make the condition for instance, if customer have accumulate point from travel many miles so they can exchange point to be gift voucher moreover customer will be satisfy in convenient too. Relationship exclusive means contact and persuade frequently used customer to use the service again by using CRM. CRM technique contains advertisement and promotion. For example offer the promotion such as reduce price during holiday.