Well, one example is my ‘‘power of five’’ activity. In a ‘‘Gang of 30’’ strategy session, I announced that I wanted us to invoke the ‘‘power of five.’’ They asked, ‘‘What the heck is the power of five?’’ I said, ‘‘Okay, I want you to find five new clients that we’re going to put all the resources of our company to get. So, acquire five new prospects. It’s not
50. It’s not 500. It’s five. Second, I want us to find five clients and wow them. Don’t ask me what it means to wow a client. Ask the client. Make it positively deviant, way out there on the curve. We can’t do it for all 500 of our clients yet, so let’s start with five. Third, I want you to find five clients that, quite frankly, we’re just not doing well with. It just isn’t working, and it’s sucking up all the energy in our company. I give you permission to fire them. We’re going to stop merely counting clients, and instead, we’re going to have clients who count.’’