Customer value determination techniques have been used in a wide variety of situations, including consumer packaged goods products, business to business products and business to business products service offerings(Woodruff, 1997). Flint and Mentzer(2000)and Mentzer et al.(1997) have applier value hierarchies,consisting of supplier attributes and customer consequences, to logistics. Thus,CVD techniques are a viable methodology to develop a diagnostic tool of supply chain problem.