The respondents for this study comprised 403 Malaysian tourists. Discriminant analysis was able to differentiate the ecotourists into three segments: hard, structured and soft ecotourists. About 82% of the explained variance in discriminating the three segments was mostly contributed by variables measuring the ecotourists’trip characteristics that included their expectations towards services and preferences for arranged travel. Meanwhile, about 60% of the Malaysian ecotourists were categorized as structured and soft ecotourists. This study was able to find common ecotourists’traits within a different region that further reinforced the identification of the ecotourists segments along the hard-soft ecotourism spectrum.