2. Be Where Your Customers Are: The Facebook Phenomenon
With 845 million Facebook users and counting, Facebook has become an essential piece of any organization’s customer experience strategy. It represents a unique opportunity to reach consumers on their own turf and deliver exceptional customer care.
To deliver a quality customer experience from your Facebook presence, it is important for your organization to offer the same full set of interaction options to which your customers are accustomed, including self-service, crowd (peer-to-peer) service, and agent-assisted service—directly from a customer service tab on your Facebook page.