Two leading mobile phone distributors are aggressively moving into online channels as their traditional brick and mortar stores face strong challenges from the digital platform .
TG Cellular World and Jay Mart Plc aim to capitalise on the rapid growth of e-commerce as well as to establish an online presence that allows customers to move seamlessly between in-store, mobile and online presence that allows customers to move seamlessly between in-store, mobile and online platforms.
TG Cellular World, a mobile distributor under the TF Fone brand, is investing 20 million baht to build its online platform, while Jay Mart began selling phones online late last year.
The companies saw sales from shops fall considerably as many customers were lured to buy low-cost smartphones under brands owned by mobile operators.