6.27 In the Fylde Coast sub-region – an area within which future drilling activity will be concentrated – the challenges and diversification needs are even more acute. GVA growth has been minimal, the second lowest of all areas across the North West, and there is considerable reliance on a visitor economy that has been in long term decline. Blackpool, the main town within the Fylde Coast is the 3rd most deprived local authority in England