8. INTELLECTUAL PROPERTY
8.1 PP CHIN HIN expressly recognizes that BEGER is the exclusive and absolute owner of the intellectual property rights relating to the Products, BEGER trademark (“Trademark”) and of all information relating to any technology, know-how, formula or marketing strategy for products under BEGER trademark.
8.2 PP CHIN HIN may use the Trademark solely for the purpose authorized by BEGER.
8.3 PP CHIN HIN acknowledges that all rights to the Trademark are the exclusive property of BEGER, and all good will generated through use of the Trademark will inure to the benefit of BEGER.
8.4 PP CHIN HIN agrees that it will do nothing inconsistent with BEGER’s ownership of the Trademark and shall not claim adversely to BEGER, or assist any third party in attempting to claim adversely to BEGER, with regards to such ownership.
8.5 PP CHIN HIN acknowledges the Trademark shall apply only to the materials that have been reviewed and approved in advance by BEGER.
8.6 PP CHIN HIN agrees not to apply the Trademark in any medium, including e-channels such as domain names, any other kind of online forums, websites, and social/business networking sites or any online form of communication without the prior written consent of Beger.
8.7 PP CHIN HIN agrees not to challenge or assist others to challenge the Trademark, and PP CHIN HIN agrees not to register, nor attempt to register, any trade name or trademark which, in whole or in part, incorporate or is confusingly similar to the Trademark.
8.8 PP CHIN HIN and its representatives shall not harm, misuse, or bring into disrepute the Trademark.
8.9 PP CHIN HIN must not be altered or redrawn the Trademark in any way, including changes in typestyle, color or placement of the individual elements making up the logo. Changing a key graphic element, however good your intentions may be, detracts from the consistency of the Trademark
8.10 The Trademark must stand alone and must not be combined with any logos, words, graphics, photos, slogans, number, design features, or other trademark without written consent of BEGER.
8.11 Without the prior written approval of BEGER, PP CHIN HIN is not authorized to combine and/or suffix the Trademark with any other company, product, service names or an improper generic name.
8.12 BEGER reserves the right in its sole discretion to terminate or modify these guideline at any time and to take appropriate action against any use without permission or that does not conform to these guideline.
8.13 In case of a breach of this guideline, PP CHIN HIN shall bear all costs in compensatory and consequential damages.