New Public Management is viewed as a more efficient means of attaining the same product or service; however, citizens are viewed as customers and public servers/administrators hold the title of Public Manager. Under NPM, Public Managers have incentive-based motivation and have greater discretion (as opposed to a regulated outcome per scenario, regardless of situation). NPM relies heavily on disaggregation, customer satisfaction, entrepreneurial spirit, and the "Rules of the Game.".[1] "Public Managers under the New Public Management reforms can provide a range of choices from which customers can choose, including the right to opt out of the service delivery system completely