Coca cola has a business plan in such a way to sell the Franchise. Most of the planning, it is the duty of the Coca Cola to coordinate with Whole Seller such as Lotus, Seven-Eleven (7-11) or the contract with Mcdonald,Movie Theater,Burger King etc. that can get the benefits together. These places can be very effective to create awareness and opportunities that will lead to consumers. In addition, the image of a Brand that is well established, its very easy to contact and sell their own products.