Mulcahy's trademark is brutal honesty. When she took over, her remarks that
Xerox's existing business plan was non sustainable sent its stock prices plummeting but earned her respect that served her well in the company's recovery. Mulcahy's new goal is to make Xerox great again. She says, "There is something about resilience ...the ability to address issues, to keep brands and heritages and jobs in place.... If this company becomes great again, that 's a good story.