Bernard M. Bass & Bruce J. Avolio
Bass (1998) concentrated his research on military, business, and educational organizations. He delved into, what was considered at the time, the new paradigm of transformational leadership. Most of his research stems from the inadequacies and deficiencies that were documented from Burns’ earlier work. He has found evidence that transformational leadership was particularly powerful and had the foundation to move followers beyond what was expected. He believes that transformational leaders did more than set up exchanges and agreements. Bass believes that leaders behave in certain ways in order to raise the level of commitment from followers. Transformational leadership is classified as the Full Range of Leadership (FRL) and this permits further exploration into the effects of its application to specific conditions (Bass, 1998). The identification and training of potential leaders is also investigated more systematically.