PRAGMATIC PROBLEMS: AN EXAMPLE OF A MARKETING TRANSLATION
Pragmatic problems arise with the difference in the formal and informal modes of address using “you”, as well as idiomatic phrases, sayings, irony, humor and sarcasm. These difficulties can also include other challenges; for example, in the translation of a marketing text from English into French, specifically with the translation of the personal pronoun “you”. The translator must decide whether the formal or the informal “you” is more appropriate, a decision which is not always clear.
PRAGMATIC PROBLEMS: AN EXAMPLE OF A MARKETING TRANSLATIONPragmatic problems arise with the difference in the formal and informal modes of address using “you”, as well as idiomatic phrases, sayings, irony, humor and sarcasm. These difficulties can also include other challenges; for example, in the translation of a marketing text from English into French, specifically with the translation of the personal pronoun “you”. The translator must decide whether the formal or the informal “you” is more appropriate, a decision which is not always clear.
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