As an alternative to selling and supporting a conventional product, the manufacturer
can deliver the product performance. In this scenario, the plant owner outsources the
whole function to the manufacturer and/or supplier. In other words, the customers do
not buy the industrial products/systems/machine, but instead buy performance such as
drilled meter per shift, volume per hour, etc. The manufacturer is responsible for the
product performance based either on a pre-designed existing product or on a new
product. The focus thus is on the delivery of performance, rather than on the physical
product and support services. In brief, product support strategies will be different for
functional products when compared to conventional product.