Initiate and execute short-term and long-term marketing strategies and plans for the assigned products and ensure the implementation in line with corporate strategy and guideline.
Initiate and implement pertinent marketing promotional plans and activities to support sales growth, market shares, and awareness of Bio Consumer’s products in the market.
Responsible for Above the line and Below the line Marketing.
Work in collaboration with Operations, Sales, Research & Development departments, and other third parties, i.e. advertising agencies, research companies, and others.
Execute and monitor the effectiveness of all marketing activities.
Ensure alignment of marketing activities within each sales territory with corporate marketing plan.
Manage and control the allocated marketing budget ensuring that promotional expenses are within agreed limit and spent effectively.