Many business firms and individuals are benefiting from the commercial development of the Internet, but this development also exacts a price from individuals, organizations, and societies. These costs and benefits must be carefully considered by those seeking to make ethical and socially responsible decisions in this new environment. The question is: How can you as a manager make reasoned judgments about what your firm should do in a number of e-commerce areas-from securing the privacy of your customer's clickstream to ensuring the integrity of your company's domain name?