This research is survey research to study the influence of promotion in the form of stamps consumption behavior of 7-eleven retail business in Bangkok. Assigned a confidence interval 95% (α = 0.05) with a deviation 5% (e = 0.05) by sampling from the public service number 393. Sampling units Using a questionnaire as a tool to collect data. Between August and November 2556
.The results showed that the number of female response patterns promotion in the form of stamp collectors than males at 61 percent.32 The majority of study at the undergraduate level. Have a fixed monthly income. And in part an expression of consumer behavior towards stamp 7-eleven on the basis of age and gender.000 (highly significant) were divided into 3 product consumption behavior, ie the behavior the 7-eleven stamps motivation towards philately. And loyal to the retailer 7-eleven.(Products sold in convenience stores 7-eleven) to obtain a greater number of stamps. And collection stamp has a lot to proud of these individuals.