Objectives
The main objectives of the challenge are:
• To provide the students an opportunity to develop their creativity and present fresh and unique
ideas for the industry.
• To make use of what they learn in school for industry experience by conceptualizing businesstesting
and organizing a MICE event.
2. The Challenge: Proposal
• The participating team is to conceptualize, business-test and organize one of the following
components of MICE: M(meeting), I(incentive travel), C(conference) or E(exhibition) and to
showcase the distinctive features and facilities of your country/area to convince that their
destination is the BEST to host their created event.
• The selected component of MICE must be one that is novel (original and fresh, especially in
conception and style).
• The team is to submit a complete business plan that covers the following key considerations :
o Concept of the proposed component
o Relevance of the proposed component within the industry
o Commercial viability of the proposed component
o Justify why their country/area is the best choice to hold this event
o All other business considerations
3. Participants
• All students majoring in MICE or Business Events, Business Management, Hospitality and Tourism
related fields.
• Four (4) persons per participating team.
• 2 participating teams per country/area.
• Only registrations made through the respective country/area AFECA Association
Members will be accepted.
4. Participating Fee (to be paid only when the registration is approved)
• USD400.00 per participating team of 4 members.
• Fee includes Admission to the Youth Challenge, Certificate for Participation and Closing Reception.
5. Presentation Duration
• 6 minutes presentation
• 2 minutes Q & A session