Second rated index is increase foregone customer satisfaction. Formerly there was limited number of Pomegranate producing countries in the world, but by entering new producers as the market grows customer can compare and select among broader range of alternatives. So, product quality and customer satisfaction becomes a more important factor for customers to select the product, and increase customer satisfaction is possible trough market research to find out what really each segment of market needs and to provide for them in the correct time, place and condition.