Nearly 70 percent of DesiCrew employees are female. Why the gender disparity? Culturally, women tend to live with their parents until they marry, at which time they move into their husband’s home. In recent years, women began to leave home for school or to work in the cities to generate extra money for their families. However, once they get married, it is conventional for them to move into the home of their husband which is usually in a village. The education, training, or work experience the women gained before marriage is squandered due to a lack of jobs outside of the cities. When a company like DesiCrew sets up shop in one of these rural areas, they find plenty of women who are capable and eager to work. This not only boots financial security for the family, but also gives the women an increased social standing. In turn, the women experience increased self-confidence that motivates them to work hard, lean more, and continue to develop.