The processes needed to prepare for and conduct data analytics are complex and expensive—and require expertise in statistics and modeling.Data analytic processes include: 1. Locating and collecting reliable data from multiple sources that are in various formats. 2. Preparing the data for analysis. Collected data is not usable until it has been organized,standardized,duplicates are removed (called deduping),and other datacleansing processes are done. 3. Performing the correct analyses, verifying the analyses, and then reporting the findings in meaningful ways.