Sony is the world's No. 2 consumer electronic maker after Panasonic with around $70 billion in worldwide sales. One of Japan's first internationally-minded companies, it has relied heavily on exports and was among the first Japanese firms to build a U.S. factory. In the 1960s, 70s and 80s it helped turned "Made in Japan" from a joke into a symbol in unsurpassed quality. Sony businesses run from digital cameras and personal computers to PlayStation game consoles and movies such as "Spiderman.