However, due to the lack of literature and since common scientific approaches like structured interviews and questionnaires did not seem to be very promising because a lot of confidence is needed to get this sensitive information, this work is based on experience in retail research and practice. This chapter combines the knowledge and insights into these fields from retail grocery, retail consultancy, science and projects with grocery retailing. Hence, the characterization of the retail planning framework builds on various joint projects with retailers and communications with retail planners and with responsible from consumer goods industry and consultancies. Note that we apply a similar approach as for example in Meyr (2004), Agrawal and Smith (2009c), and Fisher and Raman (2010). Additionally, literature is reviewed to support the conclusions with publications on dedicated planning problems. The research models can both explain and capture the real-life operational processes and decision-making problems, thereby aiming to support decision-making on design, planning, controlling, and executing operations (Bertrand and Fransoo 2002).
The remainder is organized as follows: First, the research objective is specified and corresponding frameworks are reviewed. Section 2.3 sets the context of the decision problems in the retail industry, before Sect.2.4 formulates a retail DSCP framework and proposes an innovative way for hierarchical retail planning aspects. The Sect.2.5 illustrates interdependencies between planning modules. The final Sect.2.6 draws conclusions and develops areas for future research.
However, due to the lack of literature and since common scientific approaches like structured interviews and questionnaires did not seem to be very promising because a lot of confidence is needed to get this sensitive information, this work is based on experience in retail research and practice. This chapter combines the knowledge and insights into these fields from retail grocery, retail consultancy, science and projects with grocery retailing. Hence, the characterization of the retail planning framework builds on various joint projects with retailers and communications with retail planners and with responsible from consumer goods industry and consultancies. Note that we apply a similar approach as for example in Meyr (2004), Agrawal and Smith (2009c), and Fisher and Raman (2010). Additionally, literature is reviewed to support the conclusions with publications on dedicated planning problems. The research models can both explain and capture the real-life operational processes and decision-making problems, thereby aiming to support decision-making on design, planning, controlling, and executing operations (Bertrand and Fransoo 2002).The remainder is organized as follows: First, the research objective is specified and corresponding frameworks are reviewed. Section 2.3 sets the context of the decision problems in the retail industry, before Sect.2.4 formulates a retail DSCP framework and proposes an innovative way for hierarchical retail planning aspects. The Sect.2.5 illustrates interdependencies between planning modules. The final Sect.2.6 draws conclusions and develops areas for future research.
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