Today us more than ever, we are visually stimulated.
And the fact that research has shown that the more we stimulate, equally little attention to the things we do. Not deny that our Visual is an important factor.
But as research has proven the strength I think we are seeing in many cases is not and smell and hearing are essentially more powerful than whom you imagined.
How smells can activate brain regions like the picture? Again back to the mirror neurons.
The smell of fresh bread in the air if you arrive in the morning, a cup of tea or coffee in our brains around it can "see".
Thanks to mirror neurons, the sound can be as powerful visual images.
Customers use all your senses to experience a brand.
It is 75% more than other human olfactory senses are affected.
A test showed that when the casino and pleasant smell in the air space of spread betting is 45% more money.
Other tests showed that the only perfume that makes a shampoo without changing other characteristics that indicate that they are testing new shampoo lathers better, and is easier to wash their hair more shiny and more pleasant form.
Why vanilla flavored Coca-Cola Coca-Cola decided to make the most of the products on the market? The vanilla scent is fascinating experiments in local clothing stores showed that when "female smell" such as vanilla in broadcast Ladies, Women's clothing sales will double.
Our sense of smell is most important.
Georgia State University marketing professor, said: "The use of other senses, I think we'll respond later, but the smell, your brain will react before thinking.
Even the finest fragrances can also have a strong impact on customers.
In one experiment, volunteer’s two pairs of Nike shoes were placed in two different rooms shown. A room with the scent of flowers and the scent was broadcast by the pump light.
84% of people reported that the shoes in the room with the scent of flowers prefer not only are most of your shoulders and announced that it would buy even more money to pay for it.
The only variable was the distinctive scent rooms and both were absolutely identical shoes.
Samsung Central Store in New York scent of melon with yellow skin uses to attract customers.
Use containers and long narrow focus on serving customers odor and makes it taste better sense of smell plays in front of the flat plates.