Market analysis
At Foundations the following tools were used to analyze and to explore the market:
inquiries with existing and potential customers
requested information from community business support groups
collected catalogues, price lists and brochures of competitors
The hospitality market is good for billions of dollars a year. After two years of
struggling, the hospitality industry is projecting a stronger surge during 2010, in which
period a significant increase in activity is anticipated. Revenues as well as supply and
demand all suggest a season of positive growth.
Growth in visitor numbers has steadily increased in 2010, and this is following an 8%
decline in 2009. Visitors from Lower Michigan have been the primary source of this
growth. We expect that the increased preferences for domestic travel, close-to-home
destinations, and highway travel will boost Foundations’ visitor numbers.
PGCOG undertook substantial research prior to forming Foundations. The focus of
this research was on the growth of the Grand Traverse region in general and on the
geographic market we plan to serve. The research results were very encouraging.
Regional analysis
The size of the market in the region averages anywhere from 50-90% occupancy rate
throughout the year. Foundations intends to capture a portion of this regional market.
This market has experienced erratic growth in the past few years related to the
national economy. Luxury hotels and resorts in the area average 110 rooms and
room rates of $145 to $175. Foundations will capture a portion of the corporate
business that yearly visits the area.
Market analysisAt Foundations the following tools were used to analyze and to explore the market: inquiries with existing and potential customers requested information from community business support groups collected catalogues, price lists and brochures of competitorsThe hospitality market is good for billions of dollars a year. After two years ofstruggling, the hospitality industry is projecting a stronger surge during 2010, in whichperiod a significant increase in activity is anticipated. Revenues as well as supply anddemand all suggest a season of positive growth.Growth in visitor numbers has steadily increased in 2010, and this is following an 8%decline in 2009. Visitors from Lower Michigan have been the primary source of thisgrowth. We expect that the increased preferences for domestic travel, close-to-homedestinations, and highway travel will boost Foundations’ visitor numbers.PGCOG undertook substantial research prior to forming Foundations. The focus ofthis research was on the growth of the Grand Traverse region in general and on thegeographic market we plan to serve. The research results were very encouraging.Regional analysisThe size of the market in the region averages anywhere from 50-90% occupancy ratethroughout the year. Foundations intends to capture a portion of this regional market.This market has experienced erratic growth in the past few years related to theเศรษฐกิจแห่งชาติ โรงแรมและรีสอร์ทในพื้นที่เฉลี่ย 110 ห้อง และราคาห้องพักของ $145 ถึง $175 รากฐานที่จะจับส่วนของบริษัทธุรกิจที่ทุกปีเข้าชมพื้นที่
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