Differences between a buyer’s and supplier’s perceptions of a supplier’s behavior do not directly impact a buyer’s satisfaction with the relationship. Instead, the results suggest that such a gap negatively impacts a buyer’s perception of the supplier’s performance, which in turn impacts the buyer’s satisfaction with the relationship. According to one participant, ‘‘You kind of wonder what they are hiding here now that they have to resort to this type of activity in order to stay on as a supplier or become a supplier.’’ Similarly, another participant relates an account of a salesperson lying to a buyer’s manager to hide production problems at the supplier’s plant. The buyer experienced reduced performance in terms of service, quality, and price, which ultimately resulted in decreased buyer satisfaction.